Walter Dean Myers: Amazing Author

Raymond Palacio 4/26/12 Period 1 Walter Dean Myers is a well established author who writes compelling stories of the struggles of young adults. Walter Dean Myers became well known by his astounding achievements and amazing literature. A big part of what made Walter who he is today is his early life and how it affected his writing, his first success, his background, how his writing contributed to our youth, the controversies about him, and the fact of should his books be red in a high school.The great quality that Walter Dean Myers possesses is the quality to understand the everyday problems of children young adults; this quality was greatly mastered by events that affected Walter Dean Myers Early life and how this inspired him to write. As a child, Walter Dean Myers had speech impairment in school. This problem with his speech meant that he had trouble reading regular written or printed words. Soon after an incident in class, which involved a speech to the class, Walter Dean Myersâ⠂¬â„¢s teacher noticed that it was much easier for him to read his own written words. This inspired him to write poems and short stories.Later when Walter was seventeen, he dropped out of high school and served in the army for three years. The struggles of being in the army only intensified his love towards writing. Shortly after exiting the army, Walter only had low paying jobs to do such as working in post office, as a messenger, and as a factory interviewer for the New York State Bureau of Labor. To any person; these are all great examples of early life events that affected his writing and his writing style. In 1968, Walter Dean Myers challenged himself to further his love for writing by entering in a children’s book competition geared towards African American writers.Little did he know but, this competition would change his life. Walter Dean Myers decided to enter a book that he wrote called â€Å"Where Does the Day Go? † Walter’s Book won the competition, a nd officially became published and was also Walter’s first success in 1969. Recalling what he said that day,† I won the contest! † said Walter Dean Myers. This was the first and best achievement he has done, and once he did it, he wanted to make this his life’s work. Walter Dean Myers is without question one of the best authors of today even though he had some struggles in his life. Walter was born in the middle of the great depression in 1937.He was a born in a town called Martinsburg, Virginia. Walter’s mother died while giving birth to him, so without hesitation, Walter’s mother’s good friend to adopt. Walter’s new parents changed his middle name from â€Å"Milton† to â€Å"Dean†. Soon after the adoption, Walter and his new parents moved to Harlem in New York City. Walter became accustomed to the city life and was in school. One day in class, Walter’s teacher caught him reading a comic book; he remembered that moment very well. Walter’s teacher took the comic book and ripped it into a million pieces. He was really upset, but she brought him a giant pile of books from her personal library.Walter remembered it being the best thing that ever happened to him. Walter Dean Myers soon became a book worm and grew into a man who loved books and wrote amazing stories of the struggles of young adults. Walter Dean Myers has contributed a lot to our youth. He provides a compelling perspective on the hard-hitting issues faced by at risked teens and young adults. Walter Dean Myers can understand young adults. He makes teens, which read his books; seek to portray the beauty of the African American experience, requiring young adults to question their values and decisions.Walter Dean Myers was also elected the National Ambassador for Young Peoples Literature by the Librarian Congress for 2012 and 2013. To meet the criteria, means you have contribution to young adults and relate to children. Tho ugh Walter Dean Myers is an expressful and outspoken author for our youth, some concerned parents raised some controversies about one of Walter dean Myers’s best books, â€Å"Fallen Angles†. This controversy was challenged by Texas, Virginia, Kansas, Illinois, Idaho, and North Carolina. The book was challenged for its racism, offensive language and the violence of war.The book was also challenged for its slang terms for homosexuals. Even the though there were only a few controversies about one of Walter Dean Myers’s books, He still is an intelligent author who understands and relates to young adults. Many schools over go the one question of whether Walter Dean Myers’s books should be read in their high schools. With out a doubt this author is the perfect role model to influence young adults; in what any better way than a high school library. The role of the modern high school library is run by a librarian and this librarian has to go through vigorous amou nts of schooling and English degrees.The librarian decides what should be allowed into the library and is a very influential person when it comes to references and connections to the modern societies’ literature. Our schools sometimes have to ban some books but not many have been banned. If a book is challenged, the book then will go through different stages to determine whether it is truly an inappropriate book for our youth. But with Walter Dean Myers, you will not find a better insight on the struggles of today’s youth. The famous Walter Dean Myers is truly an influential figure and a great author that decisively depicts the struggles of today’s youth and young adults.His work has continuously acknowledged today’s generation of youth and writes compelling struggles of young adults. Walter Dean Myers grew up to be an amazing, aspiring, writer and has truly proven to everyone that he indeed has unlocked that secret to understanding young adults. Anyone r eading one of his books will grasp the terminology and theme of which is written in his multiple award winning books. All in all Walter Dean Myers is and will always be one of the greatest authors of today’s literature aiming for the younger age group, such as young adults and children.

How does the novel Of Mice And Men reflect life in the 1930s Essay

Question-‘How does the novel Of Mice And Men reflect life in the 1930s’ John Steinbeck was born in 1902 in Salinas, California. His mother was a teacher and the reason why he learned to love books and his father was a county treasurer. He attended his local school and in the holidays worked on farms and ranches, this is the reason he is able to give such an insight to how life was there. After school he went to Stanford university studying marine biology but did not get a degree. He then went to New York for a short time were he worked as a reporter for the American Newspaper, before going back to California to concentrate on is writing. He wrote many books including Sea of Cortez, Of Mice An Men and A Russian Journal Before winning a noble Prize for Literature in 1962. The novel I am doing this essay on I ‘Of Mice And Men’ by John Steinbeck, set in California. The book was written In 1936 and also based in this period. This is in the middle of the great depression, which started in 1930 when firms and 2298 banks went bust and losing everybodies savings and finished at the beginning of the second world war. During the depression millions of people were left wandering around looking for jobs and surviving any way they could. All this came just after the boom of the 1920s where it was easy to find work and everybody was paid very well. In the 30s Steinbeck was also one of the 13million people without a proper job, this is because his writing alone would not be able to support him. This is similar to page 11 in the book where Lennie and George are looking for jobs, they also didn’t have much money so they are unable so buy the simplest things such as ketchup for their baked beans. Steinbeck found a job and found out how hard the work is on a ranch, he uses is experiences on Lennie and George as they also found a job a ranch in California and had to work very hard, just to get there $50’s a month. The reason why Lennie and George kept working is because of their dream. The Dream was to own a small farm in the country side with animals and crops, they have this dream because it is the only thing they have to look forward to in life, and as they as they money to achieve the dream it gives them a reason to work. Because of the depression all the other plans have been ruined as there is not even enough money to buy food, they need a dream to keep them going. George and Lennie are the main characters in the story, Lennie is a very big strong man but when he was young he kicked in the head by a horse. This caused him brain damage and he now is unable to make his own decisions and generally acts like a small child, this story was one told by George so people didn’t think Lennie was born this way. He is described by George as a ‘big dumb bastard who is no good for himself’. Even though George says this sometimes he is still always there for him. He had been looking after Lennie nearly all his life and always tries to help him. George is the person who keeps control of what they do. He takes control of everything from getting them both jobs to what they eat. He even speaks for Lennie, like when they arrive at the ranch they have to go and speak to the owner, before they go in George even tells Lennie not to speak, and any questions that Lennie does get asked George answers for him. Crooks is the only black man working on the ranch. He is treated with the least respect and is made to sleep on his own in a little shed next to a dung pile. He knows where he stands, which is at the bottom. He is shown no respect except for his job as he is very good at it and when he is playing horse shoe as he is also very good at that. At the time the book was written in the 1930s in the height of the Klu Klux Klan (kkk) who wanted total segregation and destruction of other races. They referred to blacks as niggers and would hang them for anything and sometimes nothing. Crooks knew to stay out of the way and to be careful. He is called crooks because of his crooked back, he has this disability because he was kicked in the back by a horse. When Lennie walks into Crooks’ bunkhouse, he tries to get rid off him but when he can’t he takes advantage of his slowness. He tries to speak to Lennie and treat him like the other white men treat Crooks. He to get Lennie to understand what life is like for him by saying suppose George didn’t ever come back from town, because then he would be on his own like Crooks. But Lennie didn’t her the suppose at the beginning of the sentence and got very angry towards Crooks and got very worried. Out of life Crooks wanted to be treated equally and be given the same rights, like when he used to play with the white children when he was a child before he knew it was wrong. He wanted to be a lawyer, it was his dream but he couldn’t because he was black. He wanted to be able to live in normal accommodation like the other workers instead he lived in a small room the connected to the harness room next to a dung pile. In his room he had many possessions, he more than he would be able to carry, this shows he had good job security. Many of his possessions were books, he had lots because he had collected them but mainly because he is extremely clever and liked to read. Crooks is very lonely in the book, and it probably related to real life as well. He was very lonely because he had no friends because the whites weren’t allowed to speak to him a most of the blacks had move away from the southern states, and he also did not have any family in California. Overall I think Crooks’ character reflects life in 30’s very well. Like in life he is separated from the whites and is given no respect and looked down upon. Curley’s wife is also an icon for life in the 30’s. She does not have a name and does not work. In the book she is put across as less important than the men, and a lot of time she is told what to do by the men. Her character is vain and also gets angry and defensive very quickly. She also is very sarcastic and doesn’t seem to be very bright. She like crooks is separated, she is separated from other women and doesn’t seem to be very bright. She like Crooks is separated, she is separated from other women. Not once in the book does she leave to see any friends or leave the ranch at all. Also like Crooks she can’t fulfil her wishes or dreams. Crooks wants to be lawyer but can’t, because he’s black and Curley’s wife wants to be able to go to Hollywood and be an actress. She has been denied the opportunity by being forced to stay on the ranch. There are so important because it gives them something to look forward to in life, it keeps them going. In the novel Curleys wife represents how women were not as important as men. She comes across as very silly, not very bright and the other men think that she could get someone in serious trouble. She has also not been given a name in the book, she is always referred to as Curleys wife, this is to show that she is insignificant and not as important as the men. She is the only women on the ranch and has no job, her only role is being a house wife. On the ranch all the men want to stay away from her because they think she will get them into trouble. Therefore She has nobody to talk to or tell about her dream to be a big time movie star. But when Lennie turns up she realises that he is to slow and nice not to listen or to walk away if she talked to him. So when she realises this she confides in him and tells everything she hasn’t told any one else. Although she is very unhappy with Curley and says that he is bad man, she stays with him. This could because she knows one day he will get the ranch and have quite a lot of money compared to everyone else. She knows that if she sticks with him she will have a secure future. However one of the reasons why the men stay away from her is because she is a flirt and could get them into trouble. For example when Lennie and George first started working she came over to George and flirted with him. She would have to be careful because if she did get caught with another man she could be kicked out, and then would not have such a secure future. The men mainly see women as people they tell what to do and sleep with. They don’t treat any women with respect except for Susi who runs the brothel in town, they tend to teat her with some respect as she shows them a good time, is nice and is honest. The men go town to go to the brothel to sleep with women at the end of each month when they get their pay. On page 55 they talk about Susi’s place saying things like’ Susi’s a laugh’, ‘Theres no water in her whisky’ implying that she is honest. They generally talk about what a nice place it is and how nice Susi is. From this you can tell that she is the only women they give any respect. Although Curley never really showed his wife any respect or showed he loved her. When Lennie killed her he goes cold and gets very mad and upset. He immediately gets his gun and organises two teams to find Lennie and shoot him. This shows that he did love her even though he didn’t treat her very well. Another character is Slim, he tends to keep to himself and is very calm and quiet. Although he is quiet he has natural authority on the ranch, all the other men listen to him and take his advice. Even Curley listens and is scared of him, for example when Curley came into the bunkhouse looking for a fight Slim just stood up and Curley backed down. Also when Lennie Crushed Curley’s hand Slim tells him to say that he hurt his hand in a machine. Curley is the boss’ son, he has a big ego and is very aggressive and quick tempered. He tries to pick fights with every one possibly because he wants control. The reason why he has a big ego and is quick to start a fight is because he is a good boxer, he even got a golden glove trophy for winning a tournament. Because his father had quite a lot of money compared to other people in the 1930’s and the fact that he is white makes him feel superior and more important than any one else. The last character is Candy, the swamper. His job on the ranch is to go around and sweep up. The reason he does this job is because he is very old and has only got one hand, after losing his other in an accident with a machine. His best friend is his dog, which he has had all his life. However the other workers don’t dog like the dog and say ‘it’s no good for it’s self and smells. It would be better to put it down. Candy is also very keep to get in with George and Lennie’s dream as he is getting old and afraid the boss will just get rid of him when he is no good. Lennie and George among the other millions of people move around from job to job because when the job is done there is nothing else to do in this place. However Lennie and George tend to travel round more than others do because Lennie is always getting them in trouble. For example when they were in Weed digging the cesspit they had to leave in a hurry because Lennie had been accused of rape. Although what really happened was (from the book) ‘Lennie saw a girl wearing pretty red dress which he liked the look of. And because he liked the look of it he grabbed it.’ – ‘the girl started to panic and ran out to a field where lots of men were walking screaming rape.’ George talking in the bunk house. ‘Soon the men were chasing Lennie and George across fields and they ended up hiding in an irrigation ditch. None of the characters in the story talk much of their families except Lennie and George who briefly mention Lennie’s aunt Clara. I think this is significant because many of the mean had to leave their families to find work and if they do think of them they will begin to miss them which could effect their work, which could cause them to lose their job. The workers accommodation is very poor. All they have is a very small bed and a shelf. When George first went to his bed he found a bar of lice killer. All the workers get $50’s a month, most of the men spend the majority of their money a the cat house in town where they pay for sex and alcohol. The boss looks down to the men as just workers, he doesn’t interact with the men. The workers see the boss as very quick tempered but generally okay. On page 21 George asks Candy about the boss, he says ‘what kind of a guy is the boss.’ Candy replies ‘well, he’s a pretty nice fellow. Gets pretty mad sometimes but nice.’ All the men dress in denim jeans and jacket. They wear these because they are very hard wearing and lasts along time. The way they dress reflects on how they are living. They are wearing tough clothes which relates to the fact they are sleeping rough and in they jobs they are having to do a lot of hard labour. Also they last for a long time because they don’t have the money to buy more. Curley and his father have more than one set of clothes, and even suit but compared to every one else including Lennie and George this is a lot as they only have one set of clothes, all denim so they will last a long time. None of the men have many possessions, they only have what they can carry as they have no job security so if they get to much Stuff and get fired they would have to leave it behind. The only person who has a lot of possessions is Crooks, he has lots of books magazines and even a shotgun, this is because he is likely to keep his job because he is the best. None of the men have luxury items as none of them can afford any, this is because of the depression as there is no extra money. Lennie and George among all the men have a dream for better things. The dream is for them to own their own piece of land with their own animals to look after. To Lennie hearing the dream is like a small child hearing it’s favourite story. He knows how it goes but wants to hear it. He’s always asking George (like on page 16) to tell him the dream and how he is going to tend the rabbits. It seems that George doesn’t really think the dream will happen, that its just something to keep them going but when Candy offers to put all his money into it he really begins to believe it can happen. But when Lennie goes into Crooks’ room and tells him the dream Crooks’ reaction is ‘you nuts’ as he knows there is a very small chance of it happening. When Curleys wife enters she says ‘ I seen too many guys sayin they are gonna get their own piece of land and not one of em has’. I think the story reflects life in the 30’s brilliantly, all the characters show how life is, from Crooks showing how life was for blacks to Curley’s wife showing how it was for women. In a way women are important in the story because they represent how they were treated as less important than men and there role in the 1930’s. But in another way not thought as important characters in the novel because they are women and in this time the men didn’t think they were as important as them. I think the story represents what life was really like for women in the 1930’s correctly. In the story Crooks, Candy and his dog represent a world of intolerance quite well. In the book Crooks is a very useful person as he is very good at his job but is not tolerated by the other workers because he is black, compared to Candy who is old and not really any use to any one as all he can to is sweep the floor, but he is tolerated. This maybe because he is white, also because he is a human. When the other workers decide that Candy’s old dog is no good for it’s self, they take it out side and shoot it because it is only a dog. Candy says’ They wouldn’t shoot me when I’m no good’, suggesting that white humans are tolerated more than dogs or black people. The workers respect each other and are polite to each other but at the same time it’s every man for him self as they cannot rely on anyone else to help them to much. The workers know its every man for himself as they no if they want anything such as to follow their dream they have to work for it themselves and not hope that other people will help them. Even though they know they are on their own all the workers are friends and watch out for each other on the ranch. Most of the men don’t mind Lennie as they no he means well and is no trouble but Curley shows a more realistic view of him, which would better represent the 1930’s better. Curley shows a lot of intolerance towards Lennie as he is seen as not normal, he shows this intolerance by continuously threatening him and in the end starting a fight with him. From looking over my work I believe the characters in the novel ‘Of Mice And Men’ show that they were living in the 1930’s very well. Their belongings jobs and actions all show that they were living in this period. I also believe the character of Crooks, Curleys wife and the boss all show how different people were treated at this time.

Relative Adverbs Definition and Examples in English Grammar

A relative adverb is an adverb (where, when, or why) that introduces a relative clause, which is sometimes called a relative adverb clause. Examples and Observations It must be wonderful to live in a safe and timeless place, where you know everyone and everyone knows you, and you can all count on each other.(Bill Bryson, The Lost Continent. Harper and Row, 1989)This Hollywood restaurant is one of the quintessential power spots, especially on Mondays, when stars abound and tourists are discouraged.The reason why so many wealthy Americans come to Europe is to avoid this obligation to work.(Alexis de Tocqueville, Democracy in America, 1840)When I am run down and flocked around by the world, I go down to Farte Cove off the Yazoo River and take my beer to the end of the pier where the old liars are still snapping and wheezing at one another.(Barry Hannah, Water Liars. Airships. Knopf, 1978)On my first night in town I went to a restaurant called Cock-of-the-Walk, where they had deep-fat-fried catfish and deep-fat-fried every other thing you can think of on earth including—seriously—deep-fat-fried pickles. Theyre delicious.(P.J. ORourke, W hitewater. Age and Guile, Beat Youth, Innocence, and a Bad Haircut. Atlantic Monthly Press, 1995) Functions of Relative Adverbs The relative adverbs where, when, and why also introduce adjectival clauses, modifiers of nouns denoting place (where clauses), time (when clauses), and of the noun reason (why clauses): Newsworthy events rarely happen in the small town where I lived as a child,We will all feel nervous until next Tuesday, when results of the auditions will be posted.I understand the reason why Margo got the lead. (Martha Kolln, Rhetorical Grammar: Grammatical Choices, Rhetorical Effects. Pearson, 2007) Relative Adverbs in Restrictive and Nonrestrictive Clauses The relative adverbs where, when, and why are exemplified [below] in [20]-[22]. Of these citations, [20] is non-restrictive and [21]-[22] are restrictive: [20] A similar scenario occurs around the margins of the Amazon basin, where farmers are forced to encroach onto the forest margins in order to subsist. [W1A-013-62][21] We hear little of the day-to-day successes but only of the odd occasion when conflict arises [S2B-031-53].[22] But that was one reason why I never wanted to do that again actually [S1A008-63] The relative adverbs can be replaced by relative pronouns or by prepositional phrases with relative pronouns as complements. (Sidney Greenbaum, Oxford English Grammar. Oxford University Press, 1996)She smoked in the bathtub, where wed find her drowned butts lined up in a neat row beside the shampoo bottle.(David Sedaris, Diary of a Smoker. Barrel Fever. Back Bay Books, 1994)Oh, give me a home where the buffalo roamWhere the deer and the antelope play;Where seldom is heard a discouraging word,And the sky is not cloudy all day.(Brewster Higley, Home on the Range)The reason why worry kills more people than work is that more people worry than work.But when the place where she played became too well known, she began to sing with an accompanist, became a star, moved to a larger place, then downtown, and is now in Hollywood.(Langston Hughes, The Big Sea, 1940)A line of people filed through the parlor where, among lace whirligigs, Jacks coffin rested on black-draped sawhorses.(E. Annie Proul x, The Shipping News. Simon and Schuster, 1993) Alternatives to Relative Adverbs Like relative pronouns, relative adverbs introduce relative clauses. - The relative adverb when is used to modify a noun phrase of time. Such noun phrases include nouns that denote periods of time such as, day, week, hour, minute, month, year, and similar events.- The relative adverb where is used to modify a noun phrase of place, location, or space.- The relative adverb why is used to modify a noun phrase with the noun reason ...The relative pronouns that or on which can be substituted for the relative adverb when... The relative pronouns which and that can be substituted for the relative adverb where. When which or that is used, a preposition of place must be included.(Andrea DeCapua, Grammar for Teachers: A Guide to American English for Native and Non-Native Speakers. Springer, 2008) Relative Adverb Clauses Relative adverb clauses are subject and predicate (finite verb) structures carrying out the grammatical functions attributed to an adverb modifier. They are introduced by the relative adverbs when, where, and why, expressing such meanings as time, place, and reason. They differ from relative adjective clauses only with regard to the grammatical functions that the pronouns carry out within their own clauses. Similarly, these relatives carry out the grammatical function of connector. As sentence constituents they both modify or refer back to an antecedent in the independent clause, which is a noun or its replacement. (Bernard ODwyer, Modern English Structures: Form, Function, And Position, 2nd ed. Broadview Press, 2006)The relative adverb where begins a clause that modifies a noun of place. For example, My family now lives in the town where my grandfather used to be sheriff. The relative pronoun where modifies the verb used to be, but the entire clause modifies the noun town.A when cla use modifies nouns of time. For example, My favorite day of the week is Friday, when the weekend is about to begin.A why clause modifies the noun reason. For example, Do you know the reason why school is out today? Sometimes the relative adverb is left out of these clauses, and the writer substitutes that instead. For example, Do you know the reason that school is out today? (James Stroman et al., Administrative Assistants and Secretarys Handbook. Amacom, 2004)

Cigarrette Smoking Should Be Banned - 607 Words

One person dies every six minutes due to a tobacco related disease, which results in a shocking amount of ten deaths per minute. Tobacco is one of the most heavily used addictive products in the United States. Tobacco contains over 4,000 chemicals; approximately 250 are dangerously harmful to humans. Nicotine is the main ingredient in tobacco that causes addiction. Nicotine activates the parts of the brain that control feelings and pleasure. It only takes minutes for the effects of nicotine to disappear causing the smoker to take another puff to keep feeling good. Cigarette smoking is held accountable for one in every three cancer deaths. (Junior Scholastic, 2006) Smoking should be banned due to the many negative and dangerous consequences such as second hand smoke related illness, health risk to the user, and the waste of money. Since 1964, 2.5 million nonsmokers have died from exposure to secondhand smoke .Secondhand smoke is a mixture of two forms of smoking that come from burnin g tobacco. Side stream smoke is the smoke from the lighted end of a cigarette, pipe, or cigar. The second type of smoke is mainstream smoke which is the smoke exhaled by the smoker. Side stream smoke contains higher concentrations of cancer causing agents and is more toxic than mainstream smoke. (CANCER.ORG) In adults, second-hand smoke causes serious cardiovascular and respiratory diseases, and lung cancer. In infants second hand smoke can cause sudden death. (WHO | 10 facts on

Julius Caesar - 2287 Words

Study Guide for â€Å"The Tragedy of Julius Caesar† by William Shakespeare The following questions will help you to prepare for your eventual test over â€Å"Julius Caesar†. While I will not be collecting this, it is on you to make sure that you are answering the questions as we go. Your test will be taken directly from this study guide. Act I 1) Judging from the events in Act I, the political mood and behavior of the Romans are best described how? 2) When we first see Brutus, he appears to be ________________________. 3) Which line from Act I foreshadows what will happen to Caesar? 4) â€Å"Truly, sir†¦ I am but, as you would say, a cobbler† is an example of what literary device? 5) Cassius states, â€Å"Men at some time are masters of their fates: / The†¦show more content†¦35) How would one best describe the reaction of plebeians to the speeches by Brutus and Antony? 36) What is the difference between the two funeral orations? 37) Antony says to the assembled mob, â€Å"Good friends, sweet friends, let me not stir you up / To such a sudden flood of mutiny.† What is Antony trying to do by saying this? 38) When does the turning point of the play occur? 39) After the conspirators kill Caesar, they bathe their hands and swords in his blood. How does this foreshadow the end of the play? What do you think will happen? 40) When Cassius speaks in an aside to Brutus about whether or not Antony should speak at Caesar’s funeral, who can hear him? Who else is on stage with him? 41) Why is Antony’s speech not considered a soliloquy? 42) Possible Essay question from Act III: In Scene 2, Antony turns a shocked and confused crowd of mourners into an angry mob of rioters. On a separate sheet of paper, be prepared to write a paragraph that describes how this transformation occurs. Cite at least three ways by which Antony achieves this effect. Act IV 43) Who is involved in the planned military conflict of Act IV? 44) In his attitude toward Lepidus, how is Antony characterized? 45) What is Brutus’ main motivation? 46) What issue stands between Brutus and Cassius? 47) In his treatment of Cassius, how is Brutus characterized? 48) Who is the poet who appears in Brutus’ tent in Scene 3? 49) Cassius and Brutus argue over where they should do battle withShow MoreRelatedThe Julius Caesar671 Words   |  3 Pages Julius Caesar is the one of the famous Roman generals. Many may recognize this name from the great works of Shakespeare. Before the great works of Shakespeare, Julius Caesar was famous in his Roman city which. Julius Caesar was a dictator that turned the Roman republic to the Roman Empire. Even though the life time of Julius Caesar took place in 100 BC – 44 BC, people everywhere will mention Caesar’s name and legacy. 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Marketing Development Strategy Essay free essay sample

Abstract The advent of Toshiba into the computer market led to a question mark being placed by many gurus of the IT industry. With relatively few products to offer and little prior experience of anything remotely close, Toshiba had to create a target market by segmenting a portion of the market. According to Kotler, marketing is all about knowing the customer. Toshiba did get to know its customers but more importantly was able to draw the right strategy from its observations. This paper discusses some of the marketing development strategies that can effective for positioning Toshiba in a market where giants like HP, IBM and Dell reign the consumer world. Introduction Marketing Segmentation seeks to cater to a specific clientele and aiming to satisfy them in the most comprehensive way. Toshiba’s market Strategy Development includes catering to a niche market where competitors haven’t yet been able to provide a sound solution. We will write a custom essay sample on Marketing Development Strategy Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Toshiba’s market strategy seeks to cater to users with limited cash flow and at the lower level of the age bracket. This creates a better opportunity to create brand loyalty and creating a niche that the established competitors haven’t yet been able to achieve. Segmentation Marketing is all about knowing the needs of your customers and satisfying them better than your competition can. But that is not possible if the whole population is one’s target market. Keeping everybody happy is not possible (Kotler, 1994).The kind of marketing where all customers are treated as one and everybody is a potential customer, there is one marketing mix applicable to all. This kind of marketing is called Mass Marketing. However in this case satisfying the customers in not always possible as the offering made will not be optimal for all customers. Target Marketing, on the other hand, decides which subcategory of consumers it will cater to and then works on specializing and catering to their market is segmented into a number of segments according to different variables like demographics, age, and lifestyle. It creates subgroups on the basis of differences found in the population and helps better satisfy potential customer’s needs.Market segments should be identifiable, accessible, and substantial, there should be unique needs, and durable. The major bases for segmentation in consumer markets are: Geographic Demographic Psychographic Behavioralistic (Lettler, 2005) Target Market The target markets based on the segmentation that will be used for Toshiba America Information Systems Inc. will be in the Geographic as in it would be marketed to all continents but only to the rural population. In the demographic segmentation, it would be targeted to males and females within the age bracket of 16-30 which includes the younger generation. They will mostly be targeted towards students who are generally low end users and need a cost friendly solution to their problems. These are value conscious consumers who belong to the Generation Y. they are technology friendly but don’t have a stable substantial income. High school going and university students are the main target. Our main value proposition to them will be cost friendly solutions to their high tech requirements. The psychographic segmentation would be such that these are educated people who are intellectual and know and understand technology. In the behaviorist segmentation we should see that these users mainly buy because of need. They are not impulse buyers. They will gather all information and then proceed. They will need high specifications at low price (Yoon, 2008). Value Proposition These target markets will be most profitable for Toshiba as when targeting the younger generation they will be the ones who we can get brand loyalty from. If a good reputation is formed with them repeat purchases will be made. Another reason for targeting this segment is that with players like IBM, Mac, HP, and Intel in the market penetration is needed and this is a niche that has not been tapped into that well.One of the biggest players in this market is HP. HP offers one of the highest quality digital products but at a premium price. They do have lower priced products but then the specifications of those products are also very low. Toshiba will be providing its consumers with lower priced good specification options. Mac also offers good quality digital products but with very little variation and at a very high premium price. They are also difficult to use and not any people know how to troubleshoot and fix Mac problems. This market will be most profitable for Toshiba as this generation is still not very brand loyal, is increasingly growing, their income is increasing. Toshiba will be providing young consumers with a pocket friendly option with specifications to fit their requirements. Now the students who were initially unable to afford digital products can afford them, what better way to create loyal customers? Positioning Statement To young students who need for their daily usage our digital products are a pocket friendly, durable, reliable, optimal specifications product that is competitively priced and solution to your problems. Conclusion Toshiba can penetrate into the Market of established competitors by targeting a niche as mentioned above that is the younger generation that is Generation Y. Market segmentation should be applied as mentioned in the marketing strategy where educated, urban population between the age brackets of 16-30 should be targeted where consumers need low cost products with good specifications. This creates a niche market for Toshiba and potential brand loyal consumers in the long run. References Yoon, S. (2008) A Site for Satisfied Eyes. Sales Marketing Management, Sep2008, Vol. 160 Issue 5February 25, 2010, Business Source PremierBiba, E (2008) The Secret of Toshiba’s Success. B to B; 8/11/2008, Vol. 93 Issue 11February 25, 2010, Business Source PremierLettler, D (2005) Marketing Strategy. Blackwell Encyclopedic Dictionary of Marketing; 2005February 25, 2010, Business Source PremierKotler, P (1994) Segmenting to Win. Potentials in Marketing; Jun94, Vol. 27 Issue 6 February 25, 2010, Business Source Premier

Othello Essay Essays - Othello, Iago, Michael Cassio, Roderigo

Othello Essay In Shakespeare's Othello, the character Iago, Othello's lieutenant, is the cause of all the tragedy which comes to pass as the play progresses. Iago is the antagonist of the play, but rather than being the direct opponent to the tragic hero, Iago is a manipulator, opposing Othello not directly but through other characters whom he tricks into acting for him. In the first scene of the play, Iago gives the audience warning that he is not all that he seems when he says, I am not what I am. (I,i,65) He is first seen in this scene appearing to help Roderigo, a suitor to Desdemona, who has run off with Othello, the Moorish general of the Venician army. Iago hates Othello for another reason. Instead of choosing him to be his lieutenant, Othello chose Cassio, another foreigner, and relegated Iago to the position of his ancient. When Roderigo asks why Iago continues to serve Othello, in spite of how the general has treated him, Iago replies, I follow him to serve my turn upon him. (I,i,42) He goes on to give an example of how he intends to serve him, by acting like the perfect servant, while secretly enriching himself, and later says, In following him, I follow but myself. (I,i,58) From this, one might think that he is still fairly straightforward in his plans, that he merely intends to betray Othello at some later date. However, in the third scene, he shows the audience his ability to manipulate people, when he convinces Roderigo to follow him to Cyprus and to bring all of his money, presumably to win back Desdemona. After Roderigo has left to do what Iago has suggested, Iago says, Thus do I ever make my fool my purse. (I,iii,37 y9) Later, in Act IV, we find that Roderigo has been giving jewels to Iago to give to Desdemona, which Iago, it is implied, has sold for his own uses. Thus, it is seen that Iago is merely using Roderigo to further his own ends, just as he said he was only serving Othello to serve himself. Also at the end of the third scene, Iago sets forth his plan to take Cassio's position, by telling Othello that his lieutenant . . . is too familiar with his wife. (I,iii,402) It also comes out in this speech that he suspects Othello of committing adultery with his wife. Near the end of the first scene of the second act, Iago convinces Roderigo, who was observing Cassio's enthusiastic greeting of Desdemona, that Cassio and Desdemona have something going on between them. Thus manipulating Roderigo through his passion for Desdemona, Iago convinces him to provoke Cassio to anger, so that the lieutenant will be discredited in Othello's eyes and Iago can take his position. At the end of this scene, he again makes reference to his role not being what it seems: Knavery's plain face is never seen till us'd. (II,i,324) In the last scene, after Othello has killed Desdemona, all of Iago's schemes are revealed by his wife, who was his unwitting accomplice in his schemes. After she has betrayed him, he kills her and flees, only to be caught and brought to justice. Othello's flaw, as Iago pointed out, was that he was ? of a free and open nature,/That thinks men honest that but seem to be so,/And will as tenderly be led by the nose/As asses are. (I,iii,405-408) Thus, Iago's scheming and roleplaying character made it easy for him to manipulate Othello, which led to Othello's fall. From his actions in the play, one sees that Iago is a gifted manipulator of other people who uses underhanded schemes, manipulation of others, and betrayal at appropriate times. Thus, one could say that the whole play is a parable showing the vile success such tactics bring, and also showing the reward awaiting those who use them. Hence, Iago in Othello is a schemer and manipulator, who causes the deaths of all of the virtuous characters in the play while attempting to advance his position and revenge himself upon Othello for a rumoured affair with his wife. He is portrayed by Shakespeare as a completely unsympathetic character. Book Reports